Integrating augmented reality advertising into marketing strategies is enabling brands to connect better with their consumer base and create engaging customer journeys.‍ Key takeaways: AR helps brands deliver innovative, interactive, and customized content to their customers The technology can be used for creating immersive advertisements, try-on products, hyper-localized advertising, and connected packaging

The AR market size is currently 16.58 billion USD, and it is expected to grow in the future. As more and more companies integrate AR technologies, AR companies will become more important.‍ Key takeaways: AR companies make 3D projections of objects and interface tools and help companies integrate AR tech into their…

3D and augmented reality (AR) is unlocking new opportunities for retailers to serenade, engage and convert shoppers A close look at the drivers and benefits of augmented reality in retail Examples of retail brands ace-ing the augmented reality game There’s a new species of buyer in town, one which prefers…

‍Key takeaways: Extended reality includes augmented reality, virtual reality, and mixed reality Customer engagement, data analysis, safe training, and communication and collaboration are just some of the ways in which extended reality tools are being implemented BMW is one of many companies that has integrated extended reality into its processes Quest Pro…

AR software helps users integrate digital projections of objects into the real world seamlessly. This helps buyers trial products virtually, increasing their likelihood of purchasing. ‍Key takeaways: AR software allows brands to merge computer-generated objects with the real world to provide immersive experiences to their customers The next generation of consumer groups…

The construction industry is looking to technology to streamline various processes and increase productivity. Augmented reality architecture is at the forefront of this emerging trend.‍ Key takeaways: 55% of professionals in the construction sector believe inefficient processes damage productivity Augmented reality architecture will streamline processes in the architecture, engineering and construction sectors…

A survey revealed that 56% of C-suite executives admitted to implementing AR technology, and 35% more companies would do so in the coming years. The next stage in the evolution of a company is becoming a virtual reality company — one that uses, produces or distributes AR technology.‍ Key takeaways: Virtual reality…

New brands are springing up in the retail space every day. Those ones that want to stand out and retain their customers must focus on providing a memorable shopping experience.‍ Key takeaways: The retail experience includes all the retailer’s interactions with a buyer, from product discovery to purchase Cross-channel shopping, tech-enabled buying…

Companies like Nike have implemented business process transformation and have managed to simultaneously future-proof themselves and capture a high market share. Key takeaways: Business process transformation involves changing business operations to meet business goals Companies can keep up with changing market trends, stand out from their competition and reduce costs with successful…